1st party data is a data processing service designed for large publishers that want to increase the efficiency of their advertising space. The service is available in the cloud; it is easily scalable and offers the highest security level.
The publisher remains the sole owner of its data and retains full control over it. At the same time the publisher has access to the latest technology to profile its users, and can expand its range using Real-Time Bidding.
3rd party data is a data processing service for all publishers that want to increase their revenues. The service is available in the cloud; it is automatically scalable and completely maintenance-free.
Publishers’ data is monetised on leading advertising platforms operating in the Programmatic Buying model. The latest user profiling technology maximises revenue in all available sales channels.
|1st party data||3rd party data|
|Description of the service||Publisher pays for processed data||Publisher earns from data-sharing|
1st party data
The 1st party data service is settled using the pay-as-you-go model and its cost depends solely on the amount of data that is processed. The service is provided in the cloud and does not require any additional resources from the client.
3rd party data
The 3rd party data service is settled using the revenue-share model and the publisher receives revenue from data sales. The service is provided in the cloud and does not trigger any additional costs for the publisher.
We only collect hard data that we are able to verify based on a range of different sources.
We detect all anomalies in users’ behaviour and eliminate artificial traffic.
We analyse the relations between users and can reach people from their immediate environment.
of data daily
years on the market
pillars of business
people in the team
Dotacje na innowacje
Projekt współfinansowany przez Unię Europejską z Europejskiego Funduszu Rozwoju Regionalnego